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Why pubs are the new clubs This year sees the biggest shake-up of London night-life since raves came out of the countryside and into the super-club. The DJ pubs that have recently been popping up all over London will be joined by plenty more in the next few months as the government prepares to announce the long awaited licensing reform paving the way for 24-hour drinking nation-wide. Naturally, the licensing reform will bring delight to millions across the land, some of whom are at this very moment saying their final goodbyes to loved ones as they prepare to emigrate to their nearest licensed premises for the rest of their drink addled lives. In London's club-land however, a very different type of migration is going on. For many clubbers in the capital, the licensing shake-up is just one reason to party in DJ pubs rather than in clubs. As troubles afflicting the Ministry, Cream and Gatecrasher prove big name DJs, lasers and sweaty cavernous venues are no longer necessary for a night of dance music mayhem. With quick moving music policies, low admission fees and sophisticated marketing campaigns, pubs are beginning to compete with clubs on every level, right down to the technology they use. In the long and short of it, seasoned London clubbers now place more emphasis on intimacy and friendliness, preferring the more personal touch offered at smaller venues to the cold comfort and pricey cocktails doled out in the super-clubs. AB If this is of interest why not read about the 5 DJ bars we recommend? |
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